TERRORISM DILEMMAS AND DEMOCRACY
of historical ‘reality’ should then be reflected in the contemporary news media
coverage of the Rohingya.
The theoretical underpinning: Agenda-setting and framing
The importance of the news media in interpreting reality is based on the notion
of cognitive media effects—the argument that media coverage both influences
and is influenced by public opinion. In the case of this research, such an understanding of cognitive media effects underscores how the mediated reality of
legitimacy and belonging of Rohingya refugees is constructed by the Bangladeshi press and by extension the Bangladeshi community. The news media in
this sense is seen both as a reflection of Bangladeshi social attitudes and a factor
influencing future changes in attitude.
Gamson and Modigliani present media coverage and its impact on public
opinion and attitude as a system in dynamic equilibrium where one informs
and influences the other. They state ‘we do not... argue that changes in media
discourse cause changes in public opinion. Each system interacts with the other:
media discourse is part of the process by which individuals construct meaning,
and public opinion is part of the process by which journalists and other cultural
entrepreneurs develop and crystallise meaning in public discourse’ (1989, p. 2).
Theoretical work on agenda setting posits media consumers are more likely
to recall news events that receive significant coverage—suggesting the media
is able to influence what people think about by selecting some media agendas
and not others (Baumgartner & Jones, 2010; McCombs, 1997; Zaller, 1992).
McCombs and Shaw (1972) claim news media assigns importance through the
processes of news selection, the relative positioning of news and the frequency
of coverage provided. Seminal studies on media framing, suggest the news media
not only tells “readers what to think about” as posited in agenda setting theory,
but they do indeed frame news in such a way so as to influence how readers or
their audience think.
Entman (1993) notes that frames are different from agendas, suggesting
salience in frames is not achieved through mere repetition. He presents the concept of framing as an active process, arguing that framing essentially involves
selection and salience. Entman notes ‘to frame is to select some aspects of a
perceived reality and make them more salient in a communicating text, in such
a way as to’ define problems, diagnose causes that create the problem, make
moral judgements by evaluating the causal agents, and offer remedies to the
problem (Entman, 1993, p. 52). Gitlin notes media frames are ‘largely unspoken
and unacknowledged, organise [sic] the world both for journalists who report
it and, in some important degree, for us who rely on their reports’ (1980, p7).
According to frame theory, news frames therefore play a crucial role in both the
construction of media frames by news makers, and the subsequent unpacking and
264 PACIFIC JOURNALISM REVIEW 25 (1 & 2) 2019