3.3 Tracking and Measuring Progress
Advocacy is most effective when it is continuously monitored and adjusted. CSOs should set clear
goals, track commitments, collect feedback, and adapt strategies when circumstances change.
Set Clear Goals and
Indicators
Defining what success looks like is
essential. Goals may relate to ratification,
law reform, identification of stateless
persons, or increased public awareness.
Indicators should include both numbers
(such as ratifications or media coverage)
and qualitative changes such as improved
stakeholder understanding.
Track Government
Commitments
Monitoring
public
statements,
commitments
helps
Transparency builds trust and momentum.
CSOs
should
provide
regular
updates
through reports, social media, websites, or
newsletters. Updates to donors should
highlight achievements, challenges, and the
impact of their support.
Track Government
Commitments
policy
documents, legislative developments, and
regional
Report and Share
Progress
CSOs
understand whether advocacy is leading to
real change. Regional networks can help
track progress across multiple countries.
Advocacy environments shift. Governments
change priorities, civic space may expand
or shrink, and new opportunities may open.
CSOs should remain flexible, adjust their
strategies as needed, and test new
approaches such as digital advocacy or
new partnerships.
Periodic Reviews and
Feedback Loops
Regular reviews help identify what is
working and what needs adjustment. CSOs
should gather feedback from partners,
communities, and government officials
through consultations, surveys, or meetings.
Social-media analytics can also provide
insights into public awareness and
engagement.
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