Tool 3.2.4 – MENA Multi-channel Communication Network Mapping Category: Mapping exercise Country/ies: MENA RB Organization: UNHCR Link: Multi-channel Communication Network Mapping Profile: The Template facilitates a mapping of the twoway communication landscape and its coverage to ensure coherence, consistency, and complementarity of all communication channels and initiatives. digital and other related risks that affect communities and particularly those with specific needs.24 The outcome of a mapping exercise will therefore be essential to identify gaps and overlaps in communication to respond accordingly. Why to Use the Tool: The Tool can help UNHCR and partners to develop complementary communication plans and to ensure that information reaches all community members, including those with specific needs, or those in hard-to-reach areas. The Tool can also help to identify How to Use the Tool: It is recommended to use the tool at interagency level to engage all relevant actors with a multi-sectoral approach, including community protection networks. The Tool can be adapted upon discussion with partners to match the needs of the specific context. Step-by-step: Multi-Channel Two-Way Communication Mapping Actors interested in conducting a mapping exercise can do so by implementing the following steps: Step 1: Identify and record the existing channels of a communication network Through desk reviews, internal surveys, or key-informant interviews (KIIs), multi-functional teams can identify existing communication and outreach channels and strategies. WhatsApp communication tree Social Media Official email address Helpline / Call Centre Outreach Volunteers (OV) Community Groups Information desks in community centres Community Center Step 2: Assess and describe the different channels in the mapping. Once the channels have been identified, they need to be contextualized in relation to how, when and where they operate. The Multi-channel Communication Network Mapping Template can assist you in the identification. An example of a multi-channel communications mapping by UNHCR Lebanon with different available channels, including relevant information about them. Step 3: Engage communities to identify gaps and prioritize messages and channels Examples of communication tools include posters, flyers, brochures and booklets in soft or hard copies. Audiovisual tools can also be used to increase outreach to people with different literacy levels or capacities. Step 4: Implement any required adaptations together with communities and partners Following required adaptations, communities will have access to needed information, services, and accountability mechanisms. 24 Digital risks frequently faced by forcibly displaced and stateless persons include risks associated with sharing identifiable data (for example sharing real names, phone numbers and photos online), third-party malicious actors and software, limitation related to infrastructure. See UNHCR, The Digital Leisure Divide and the Forcibly Displaced. MENA AAP TOOLKIT: STRENGTHENING INCLUSION AND ACCOUNTABILITY TO AFFECTED PEOPLE 15